The vowels are missing, and are never written because the name was considered too sacred and secret for ordinary humans to pronounce. It was kind of like the ultimate four-letter-word. 

And then one day, I was in the supermarket. I was reaching for a can of Minestrone soup, and I heard something. It was like this call from deep inside, almost like from within the earth itself, and it whispered its way into that secret place inside my heart I had been visiting in my practice, and it touched it.

OK, sheer wall of 3,000 feet of glass on the one hand; meeting my experience with a tender, non-judgmental awareness on the other. Hmm, what am I going to choose?